Perry Lowder

Creative Brand Strategist

Taylor Stitch

Product Line Strategy

 

The Challenge:

Grow revenue and profitability of the new women’s product line for apparel brand Taylor Stitch.

 

The Solution:

Growing the women’s side of the business involves:

  1. Understanding what has made Taylor Stitch successful thus far with men

  2. Establishing key brand pillars that resonate with both male and female consumers

  3. Developing the target profile for the Taylor Stitch women’s line

  4. Understanding the white space Taylor Stitch can occupy for the target

  5. Articulating a growth strategy, including product line positioning

  6. Executing tactical recommendations in accordance with the position