Create an integrated campaign to get millennial moms to love Cheerios for their kids they way they loved it when they were kids.
Millennials are losing interest in cereal, in favor of healthier or more convenient alternatives.
Cheerios have practical value for parents of young children--they provide silence. Whether children are eating individual Cheerios out of a highchair, or from a bowl at the kitchen table, Mom (and Dad) get a few moments of silence. And in a world where peace and quiet is scarce, Mom can use all the moments of silence she can get.