Perry Lowder

Creative Brand Strategist

Cheerios

Campaign Strategy

The Challenge:

Create an integrated campaign to get millennial moms to love Cheerios for their kids they way they loved it when they were kids.

The Problem:

Millennials are losing interest in cereal, in favor of healthier or more convenient alternatives.

The Solution:

Cheerios have practical value for parents of young children--they provide silence. Whether children are eating individual Cheerios out of a highchair, or from a bowl at the kitchen table, Mom (and Dad) get a few moments of silence. And in a world where peace and quiet is scarce, Mom can use all the moments of silence she can get.