Perry Lowder

Creative Brand Strategist

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Who I am

I'm a recent graduate of the VCU Brandcenter, the nation's top Master's program in advertising and branding, and I'm seeking opportunities in Strategy or Brand Management.

A student of culture and sub-culture, I’m fascinated by the ways in which people and groups express themselves in public space.

I’m inspired by brands that take culture into consideration without being too trendy. Good work inspires conversation, thought, and action. Great work is that which makes you say "Why didn't I think of that?"

I'm a tennis fanatic, HGTV aficionado, pop music lover, and Jeopardy! addict.

I'm captivated by 3D printing, BLE technology, and the internet of things.

I take my work seriously, without taking myself too seriously.

But I'm always trying to be better.

 

My philosophy

Creative Brand Management is about far more than advertising. It's about the holistic consumer experience with the brand, at any and all touchpoints. It's about understanding the consumer and the journey they take to find the brand, and then how they interact and engage with it, from pre-purchase through post-purchase.

What makes Creative Brand Management students valuable:

 

Strengths I bring to the Table

What I love Working on

Brand Strategy

Brand Positioning/Repositioning

Product Innovation

Visual Identity